As part of my training at BGE Sud-Ouest in Toulouse, I designed the visual identity of a new cosmetics brand called Unique, which offers makeup removers, lotions, scrubs, masks and creams.
The expectations of the client, Emma Moreau, managing director of the brand, were to have a more modern and refined identity that reflects the values of the brand and brings out the simple and natural side of the brand without positioning itself in an ecological and organic environment.
1. Graphic benchmark
- Collect information on the graphic universe of competing cosmetic brands
- Establish an inspirational moodboard to define the desired visuals
2. Creation of a visual identity
- A logo and its variations
- Constraints and uses
- The typographic charter
- The color chart
- A business card
- The products in situation (mockup)
- The visual identity
3. Creation of the layout of the site's home page
- Implementation of the graphic charter for the web by creating the layout of the home page in desktop format.
- Unique mockup — Home page
TOOLS:
Logo and graphic charter: Adobe Illustrator.
Home page mockup: Adobe XD.
Product mockups: Adobe Photoshop.
