Creation of the brand identity of Unique
Modern design for a new cosmetics brand
As part of my training at BGE Sud-Ouest in Toulouse, I had the opportunity to design the brand identity of Unique, a cosmetics brand. Under the direction of Emma Moreau, I developed an identity that combines modernity and simplicity, being ecological and organic. Discover the different phases of this creative project.
As part of my training at BGE Sud-Ouest in Toulouse, I designed the visual identity of a new cosmetics brand called Unique, which offers makeup removers, lotions, scrubs, masks and creams.
The expectations of the client, Emma Moreau, managing director of the brand, were to have a more modern and refined identity that reflects the values of the brand and brings out the simple and natural side of the brand without positioning itself in an ecological and organic environment.
1. Graphic benchmark
- Collect information on the graphic universe of competing cosmetic brands
- Establish an inspirational moodboard to define the desired visuals
2. Creation of a visual identity
- A logo and its variations
- Constraints and uses
- The typographic charter
- The color chart
- A business card
- The products in situation (mockup)
- The visual identity
3. Creation of the layout of the site's home page
- Implementation of the graphic charter for the web by creating the layout of the home page in desktop format.
- Unique mockup — Home page
TOOLS:
Logo and graphic charter: Adobe Illustrator.
Home page mockup: Adobe XD.
Product mockups: Adobe Photoshop.
.avif)
working together?
Schedule a 30-minute session where we’ll dive into your goals and identify key needs to drive your project forward.
During this call, I’ll listen closely to understand your vision, assess your current challenges, and offer insights into how we can work together to create impactful solutions. Whether you're looking to scale, launch a new initiative, or refine your strategy, this session will give you clarity on the next steps to take.
