Camurria digital transformation project in Toulouse
As a partner of Camurria™, an Italian fast-food brand based in Toulouse, I redefined the visual identity and led the digital transformation of the business, resulting in a significant increase in revenue and the opening of three new locations. Discover how I contributed to this success through innovative communication strategies, intuitive UX/UI design, and efficient management of digital projects.
Here's how I contributed to the success of Camurria:
• Production of digital content:
- Social media
Advanced social media management strategies to increase engagement and strengthen brand visibility.
- Coordination and creation of videos, video editing: CapCut
Production and editing of engaging videos adapted to various digital platforms.
- Coordination and creation of photos, image editing: Photoshop
Use Photoshop to create compelling, professional visuals.
- Newsletter and copywriting
Writing and designing attractive newsletters to retain and inform subscribers effectively.
- Illustrations and graphics: Illustrator, Canva
Design of original and attractive visuals to reinforce the visual identity of the brand.
- Animations: After Effects
Development of dynamic animations to enrich digital content and captivate the audience.
• UX/UI designer:
- Graphic interface design: Figma
Creation of intuitive and aesthetic user interfaces for an optimal experience.
- Website development and management: Webflow (camurria.fr)
Design, development, and maintenance of modern and responsive websites.
- Project framing
Detailed planning and strategic organization of projects to achieve the objectives set.
- Redesign and evolution of the site
Continuous improvement of websites to meet the growing requirements of users and the market.
• Packaging Design and Graphic Design:
- Graphic identity design
Creation of distinctive and coherent visual identities to reinforce brand recognition.
- Design applied to product packaging and communication media
Development of innovative designs for product packaging and other marketing materials.
• Digital communication strategy:
- Structuring and developing communication
Development of effective strategies to optimize digital communication and achieve marketing goals.
- Design of communication/digital marketing strategies
Development of strategic plans to improve brand visibility and engagement.
- Redesign of the brand identity
Redefinition of the brand image to better match market expectations and company values.
- Content strategy
Creation of relevant and engaging content to capture the attention of the target audience.
- Management of delivery platforms: Deliveroo, UberEATS
Optimizing the presence on delivery platforms to increase online sales.
- Implementation of various web tools
Integration and management of digital tools to improve operational efficiency and overall performance.
• Management and operations:
- Support and coordination of the opening of establishments
Strategic support in the opening of new points of sale, ensuring a successful implementation.
- Establishment of digital partnerships
Establishment of strategic collaborations to maximize growth opportunities.
- Coordination of digital service providers
Effective management of external service providers to ensure the quality and consistency of digital projects.
- Organization and coordination of schedules and events
Rigorous planning and event management to ensure optimal coordination and achieve the objectives set.
• Human Resources and Administration:
- Management of employment contracts and recruitment
Strategic recruitment and contract management to build a competent and motivated team.
- Management of relationships with administrations
Coordination with administrative authorities to ensure compliance and efficiency of operations.
Working with Camurria™ demonstrates my ability to transform and optimize a company's digital identity and presence. These skills can bring real added value to any new project.
