Digital Transformation project for Camurria™

Camurria™, an Italian fast-food restaurant located in Toulouse, asked me to redefine its brand identity and digitize its business.

Thanks to my interventions, we have not only increased growth but also opened three new fast food restaurants in Toulouse.

Here's how I contributed to the success of Camurria:

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• Production of digital content:

 - Social media

 Advanced social media management strategies to increase engagement and strengthen brand visibility.

 - Coordination and creation of videos, video editing: CapCut

 Production and editing of engaging videos adapted to various digital platforms.

 - Coordination and creation of photos, image editing: Photoshop

 Use Photoshop to create compelling, professional visuals.

 - Newsletter and copywriting

 Writing and designing attractive newsletters to retain and inform subscribers effectively.

 - Illustrations and graphics: Illustrator, Canva

 Design of original and attractive visuals to reinforce the visual identity of the brand.

 - Animations: After Effects

 Development of dynamic animations to enrich digital content and captivate the audience.

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• UX/UI designer:

 - Graphic interface design: Figma

 Creation of intuitive and aesthetic user interfaces for an optimal experience.

 - Website development and management: Webflow (camurria.fr)

 Design, development, and maintenance of modern and responsive websites.

 - Project framing

 Detailed planning and strategic organization of projects to achieve the objectives set.

 - Redesign and evolution of the site

 Continuous improvement of websites to meet the growing requirements of users and the market.

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• Packaging Design and Graphic Design:

 - Graphic identity design

 Creation of distinctive and coherent visual identities to reinforce brand recognition.

 - Design applied to product packaging and communication media

 Development of innovative designs for product packaging and other marketing materials.

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• Digital communication strategy:

 - Structuring and developing communication

 Development of effective strategies to optimize digital communication and achieve marketing goals.

 - Design of communication/digital marketing strategies

 Development of strategic plans to improve brand visibility and engagement.

 - Redesign of the brand identity

 Redefinition of the brand image to better match market expectations and company values.

 - Content strategy

 Creation of relevant and engaging content to capture the attention of the target audience.

 - Management of delivery platforms: Deliveroo, UberEATS

 Optimizing the presence on delivery platforms to increase online sales.

 - Implementation of various web tools

 Integration and management of digital tools to improve operational efficiency and overall performance.

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• Management and operations:

 - Support and coordination of the opening of establishments

 Strategic support in the opening of new points of sale, ensuring a successful implementation.

 - Establishment of digital partnerships

 Establishment of strategic collaborations to maximize growth opportunities.

 - Coordination of digital service providers

 Effective management of external service providers to ensure the quality and consistency of digital projects.

 - Organization and coordination of schedules and events

 Rigorous planning and event management to ensure optimal coordination and achieve the objectives set.

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• Human Resources and Administration:

 - Management of employment contracts and recruitment

 Strategic recruitment and contract management to build a competent and motivated team.

 - Management of relationships with administrations

 Coordination with administrative authorities to ensure compliance and efficiency of operations.

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Working with Camurria™ demonstrates my ability to transform and optimize a company's digital identity and presence. These skills can bring real added value to any new project.

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