Creation of a showcase site and branding for Spritzza in Toulouse

Creation of a showcase and branding site for Spritzza

‍

Background and Objectives

Spritzza, located in Toulouse at 62 rue Lancefoc, is a pizzeria and a spritz bar offering a unique experience to its customers by combining handmade pizzas and a variety of spritz cocktails. The aim of this project is to develop a showcase site that reflects the unique concept of Spritzza, while offering practical functionalities such as taking online orders for click & collect, booking tables, displaying the menu, as well as highlighting happy hours and special promotions.

Concept and Presentation

The Spritzza concept is based on a friendly and relaxed atmosphere, where customers can enjoy wood-fired pizza while enjoying carefully prepared spritzes. The site should reflect this warm and welcoming ambiance through appealing visual design and intuitive features.

‍

Key Features

1. Home page

 - Presentation of the Concept: Highlighting the unique mix between pizzeria and spritz bar, with attractive images and an inspiring description.

 - Quick Access to Main Functions: Clear navigation buttons for order taking, table reservations, menus, happy hours and promotions.

2. Click & Collect Order Taking

 - Online Ordering System: Integration of Deliverect's click & collect system, allowing customers to select pizzas and drinks, customize orders and choose a collection time.

3. Table reservation

 - Online Booking Form: System that allows customers to reserve a table by indicating the date, time and number of people.

4. Online menu

 - Menu View: Full list of pizzas, drinks, and desserts with detailed descriptions and enticing photos.

5. Happy Hour and Promotions

 - Special Offers Section: Page highlighting happy hour hours and current promotions, with details of discounts and conditions.

‍

‍

Design Strategy

1. Visual identity

 - Simple Brand Identity: Use of a clean brand identity that is consistent with the customer's specific colors to strengthen brand recognition.

 - Logo creation: Design a simple and memorable logo, representing the unique concept of Spritzza. The logo incorporates visual elements that recall both pizza and spritz cocktails.

 - Illustrations: Development of original and attractive illustrations to beautify the site, such as pizza icons, spritz glasses, and other decorative elements.

2. User experience (UX)

 - Intuitive navigation: Simple and straightforward navigation menu, allowing users to easily find the information and features they are looking for.

 - Responsive Design: Fully adaptable site for optimal use on computers, tablets and smartphones.

3. SEO optimization

 - Optimized Content: Use of relevant keywords to improve natural referencing and attract more visitors.

‍

‍

Technologies used

- Figma : Used for the design of site models, allowing the design to be visualized and adjusted before development.

- Webflow : Used for website development, offering a flexible platform for creating responsive and optimized sites without requiring intensive coding.

- Illustrator : Used for logo creation and custom illustrations, ensuring a coherent and attractive visual identity.

‍

Expected results

With the creation of this showcase site, Spritzza aims to:

- Increase your online visibility : Attract new customers thanks to a well-referenced and visually attractive site.

- Facilitate Orders and Bookings : Offer customers a convenient platform to place orders and book tables in a few clicks.

- Promote Special Offers : Effectively inform customers about happy hours and promotions to boost sales.