Creation of a restaurant website and branding | Spritzza

Spritzza is a pizzeria and spritz bar in Toulouse, built around a simple but distinctive concept: handmade wood-fired pizzas and carefully crafted spritz cocktails, all in a relaxed, convivial atmosphere. When they came to me, they had no website, no visual identity, and no digital presence. The brief covered everything: branding, website, online ordering, table bookings, and menu display. The challenge was to translate a very specific vibe into a functional, conversion-oriented digital experience.

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Building the Brand from Scratch

Before touching a single pixel of the website, I designed the full visual identity for Spritzza. This meant creating a logo that could communicate both the Italian food culture and the laid-back bar atmosphere in a single mark. I chose a clean, modern approach with warm tones and custom illustrated elements — pizza icons, spritz glasses, decorative motifs — that gave the brand a personality without being cluttered.

The full graphic system was then rolled out across all communication materials: menus, signage, digital templates, and the website itself. Every touchpoint speaks the same visual language.

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Website Design & UX Strategy

The design process started in Figma with zoning and wireframes, mapping out the key user flows before any visual design decisions. The priority was clarity: a visitor landing on the site should understand the concept in seconds and find what they need — menu, ordering, booking — without friction.

The information architecture was built around three main conversion points: online ordering for click & collect, table reservations, and happy hour promotions. Each of these had to be immediately accessible from the homepage, not buried in submenus.

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Webflow Development & Integrations

I developed the full site in Webflow, with particular attention to responsive behavior across all breakpoints. The site adapts cleanly from desktop to mobile, which matters especially for a restaurant audience where a significant share of traffic comes from phones.

The click & collect system was integrated via Deliverect, connecting the site's order flow directly to the kitchen management system. The table reservation module was set up with a simple, low-friction form that reduced the steps between intent and confirmed booking. The menu section was built to be easily updatable by the Spritzza team without any technical knowledge.

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Visual Storytelling & Atmosphere

A restaurant website lives or dies on its ability to make you feel something before you even visit. I directed the visual layout to prioritize atmosphere: full-bleed imagery, warm color accents, and a layout rhythm that feels relaxed and inviting without being sloppy. The custom illustrations add a handcrafted dimension that reinforces the artisanal positioning of the food.

The happy hours and promotions section was designed as a dedicated highlight area, not an afterthought, ensuring Spritzza could drive footfall for off-peak hours with a clear, visible offer.

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Results

From the first month after launch: 50+ online orders placed through the click & collect system, a 20% increase in registered table bookings, and full visibility of all offers and promotions on the site. The brand went from zero digital presence to a complete, coherent online identity in a single project.